Z. Prica  mdm

Z. Prica  mdm

The earth has music for those who listen.
— William Shakespeare (1564-1616)


Why Music?   Why Now?

Reflecting on the changes which are transforming the aspect and perhaps even genetic code of our world – we aim to focus on all that is timeless, and what is not; on what can and must change, and what should stay true to itself.

Future business and technological developments are exponential; but technology doesn't dictate outcomes, rather, it sets the parameters of possibility. (e.g. EuMuse business model was made possible due to successful growth of music streaming services). Thus we need to acknowledge that human nature and human progress are polymathic at root (the new ideas and discoveries are often inspired by the cross-fertilization of disciplines) and perhaps more importantly, in the light of the AI developments, that this is a part of what makes us human.

We need to nurture the qualities that can prepare people to ask, and answer, the questions that aren't Googleable, and cherish the values that are not copyable. i.e. attributes that must be genereated and cultivated, and that can not be copied, replicated, reproduced, faked or cloned. Values that are generated uniquely over time. Something that can not be bought or sold but earned - creativity, imagination, trust, authenticity, passion, generosity...

The question of what music does for the human soul is an eternal one and its answer largely ineffable, but this hasn’t stopped minds big and small from engaging with it for millennia.

The more we understand about music creation and music perception, the more we'll understand general, important aspects of communication and cognition, says research scientist on Google's Magenta project.

Modern science is discovering that we all have a faculty that had been thought to be confined to a few rare individuals with extraordinary talents. The gift of music might be available to any individual, provided they are given the right exposure at the critical time. And that raises the question what other sort of abilities could be brought up if we only knew what to do. There may be much more human potential than we had realized.

What if next giant leap in human evolution may come not only from new fields like artificial intelligence or genetic engineering, but from appreciating our ancient brains as well?

Music is at once the most alive of all the arts, the most wonderful and the most abstract. Music is ubiquitous. Sounds permeate everything yet science spanning neuroscience, anatomy, psychology, anthropology, physics, mathematics, musicology and archaeoacoustics can't easily define its complexity.